articles tagged 'Kiwibank'

TVCs of the Week: 9 December

  • TVC of the Week
  • December 9, 2014
  • Ben Fahy
TVCs of the Week: 9 December

Kiwibank, Mons Royale, AMI and Samsung get an early Christmas present this week.

Read more

Kiwibank throws independence to the wind

  • Advertising
  • November 28, 2014
  • StopPress Team
Kiwibank throws independence to the wind

What would you do with the print outs of all of the letters from your bank? Perhaps make a bonfire? Kiwibank is so proud of its communications with its customers it's printed them out and hung them off its headquarters in Wellington.

Read more

Zip it, sweeties: why brands need to think carefully about jumping on social bandwagons

  • Social media
  • November 26, 2014
  • Katie Byrne
Zip it, sweeties: why brands need to think carefully about jumping on social bandwagons
Via Western Morning News

Twitter is an amazingly fluid and responsive medium for brands. But understanding when it’s appropriate to join the conversation is the difference between a good brand and a great one, says Katie Byrne.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

The show must go online: Genesis and Kiwibank keep viewers' eyes on the prize with sponsorship extensions

  • Media
  • October 9, 2014
  • StopPress Team
The show must go online: Genesis and Kiwibank keep viewers' eyes on the prize with sponsorship extensions

TV shows are increasingly trying to keep the audience's attention after broadcast—and, with much of the population seemingly unable to keep their eyes off their mobile devices for more than ten seconds, often during it. Sponsors associated with shows also want their share of the eyeballs. So, following on from Kiwibank's attempt to increase audience engagement with its Block Out Live Bingo-style game for The Block NZ, Genesis Energy has added another string to MKR NZ's bow with an online quiz called Guess the Ingredients.

Read more

Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

  • Media
  • September 29, 2014
  • Damien Venuto
Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank's head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents' ledgers a little barer.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Useful products vs. pretty campaigns: how digital design thinking can help fight against banner blindness

  • Digital
  • September 18, 2014
  • Josh Barr and Ben Glazewski
Useful products vs. pretty campaigns: how digital design thinking can help fight against banner blindness

In a world where ad blockers—and ad fatigue—are on the rise, embracing digital design thinking can create benefits for brands and consumers, say Josh Barr and Ben Glazewski.

Read more

Design working: a rundown of the Best Effect Award finalists

  • Design
  • September 9, 2014
  • StopPress Team
Design working: a rundown of the Best Effect Award finalists

Design, said Apple founder Steve Jobs, is not just what it looks like and feels like. Design is how it works. Or, put in a commercial context, whether it helps a company make money. And the Best Design Awards' 'Best effect' category, whose finalists were announced this week, celebrates design that has produced a measurable effect on the success of an organisation or product, whether it be productivity, staff engagement, sales growth, bottom line or customer experience.

Read more

Horse's Mouth: Hilary Souter

  • Horse's Mouth
  • August 18, 2014
  • StopPress Team
Horse's Mouth: Hilary Souter

Being the one to tell people they’ve crossed the line is an unenviable responsibility at the best of times. But, despite having forged a career out of doing just that, Hilary Souter, the chief executive of the Advertising Standards Authority, which celebrated its 40th anniversary last year, is still smiling. So how does she keep it all together at the ASA?

Read more

So many ways to pay: a look at our increasingly cashless society

  • Payment
  • July 17, 2014
  • Skye Wishart
So many ways to pay: a look at our increasingly cashless society

Having cash in the wallet is an increasingly rare phenomenon for many Kiwis. So is throwing your wallet into the bin in favour of using your phone or a digital currency an option in New Zealand? And what’s 'coming soon'? We’ve cherry-picked a few interesting developments in the payment space.

Read more

Learning from the socially savvy

  • Social media
  • July 2, 2014
  • Amanda Sachtleben
Learning from the socially savvy

Where once social media was seen as a harbinger of doom for traditional media, the enthusiasm has been tempered somewhat in recent years as algorithms have changed and questions have been asked about the return on investment. But there are still plenty of success stories, often from a customer service point of view, and Amanda Sachtleben went along to the #NZSOMO conference to find out about a few of them from New Zealand.

Read more

Two become one: NZ Post and Kiwibank media accounts conflated

  • Media
  • May 15, 2014
  • Damien Venuto
Two become one: NZ Post and Kiwibank media accounts conflated
(Image credit: 3News)

New Zealand Post and its in-house subsidiary Kiwibank have announced plans to bring their media accounts together, and several agencies are currently involved in a pitch for the new combined account.

Read more

TVCs of the Week: 4 March

  • TVC of the Week
  • March 4, 2014
  • Ben Fahy
TVCs of the Week: 4 March

Bread-based advertising and beer-based gardening toast victory.

Read more

Sure to rise: Kiwibank stops and smells the flour for insurance push

  • Advertising
  • February 28, 2014
  • StopPress Team
Sure to rise: Kiwibank stops and smells the flour for insurance push

Kiwibank and Assignment Group got out the craft knife last year for a quirky Welcome Home Loan promotion featuring a couple that lived in a cardboard house. And they've continued that crafty theme with a stop-motion ode to dough that aims to draw attention to its insurance products.

Read more

New Kiwibank app aims to ease home hunting pains

  • Apps
  • November 20, 2013
  • Damien Venuto
New Kiwibank app aims to ease home hunting pains

Kiwibank has centralised some of the key details about the property market in a new app that’s designed to enable prospective homebuyers to access all the information they need in one place. The app can be used to obtain pre-loan approval, peruse available houses, track the number of sunshine hours a home receives and check which homes are available in a neighbourhood.

Read more

TVCs of the Week: 19 November

  • TVC of the Week
  • November 19, 2013
  • Ben Fahy
TVCs of the Week: 19 November

Saatchi & Saatchi's crowd-sourced action shots, Cirkus' fantastical motorbike mission, Kiwibank's take on box living and safe.org.nz's star studded PSA wear the crown this week.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit