Browsing: Kiwibank

News
Paying off: Kiwibank reflects on the success of Mind Over Money
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Earlier this year, Kiwibank entered new territory as it branched out of a traditional campaign to fund its own TV series, Mind Over Money with Nigel Latta. Following the series’ conclusion on air, we chat to general manager of marketing communications Regan Savage about its performance, separating itself from branded content and where to next for the series.

News
From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime
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Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.

Opinion
You’ve been socially served
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Kiwibank’s Katie Byrne reckons there’s more utility to social media than serving as a delivery channel for GIFs and emojis (although both of these activities do play a part).

News
Kiwibank assembles its craziest staff dancers for next phase of ‘Indepen-dance’ campaign
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Most people have that private dance that they turn on when no one is looking. It’s generally typified by an awkward shuffle that stutters its way across the floor to the beat of whatever sound might be playing in the background. Music is optional, and in most cases the elaborate dance moves are brought to a neck-breaking halt if any spectators—beyond the most trusted—suddenly appear on the scene. However, over the last year, Kiwibank has through its ‘Indepen-dance’ campaign given these private dance moves the exposure they deserve. And for the latest iteration of the campaign, the bank has turned to its employees for content.

News
Putting money on content marketing: how the main banks have embraced the tactic
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As has increasingly become clear, content marketing is an effective, progressive and less intrusive way of reaching an audience. The modern audience has less time for shouty or obvious tactics. We’ve grown smarter, wiser and more distracted with a myriad of content options to consume, particularly the millennial audience, which is spending less and less time in front of the television. While perhaps a few years ago it would have been hard to see it coming, banks have gotten very good at employing content marketing tactics, particularly when targeting a younger audience. We thought we’d take a look at a few examples from the main players.

News
Kiwibank customer strips for the ladies
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Kiwibank has released a new campaign with Assignment Group and OMD for its Kiwi Wealth KiwiSaver product which targets women, and to get their attention it has channelled the Magic Mike XXL frenzy creating a special instalment ‘Indepen-dance’ videos to screen in cinemas nationwide before the film.

News
Kiwibank aims for the young’uns, harnesses the social power of Jamie Curry
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Mass media used to have all the power. But the rise of social media has meant that many individuals are now gaining huge audiences for themselves and stealing some of that power away. And brands around the world are increasingly leaning on them to help spread their messages. In this part of the world, they don’t get much more popular than Jamie Curry, who hit ten million Facebook fans last year and has 1.5 million followers on YouTube. So, after working with Coca-Cola and Netflix, she’s now signed up with Kiwibank to create The KB Series, a six-part series that will follow Curry on her journey from Napier to Auckland as she moves out of home and pursues her career in acting and producing entertaining content for her legion of fans.

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