In an extremely Kiwi affair, shopping centre owner Kiwi Property has partnered with TVNZ to promote its fashion and beauty retailers on lifestyle programme Kiwi Living.
Browsing: Kiwi Living
Kiwis will soon have a couple of new shows to take their pick from, one reality TV show and one of the lifestyle genre as TV3 releases new TVCs to promote upcoming MasterChef New Zealand featuring some fancy food-related visual trickery while TV ONE’s Kiwi Living gets set to kick off this Friday.
Good old fashioned interruptive display advertising is the golden goose that keeps laying for the local TV networks. But integration is so hot right now. And, whether it’s sponsorships, programme partnerships, production partnerships or one-off branded content projects, it’s a big part of TVNZ’s focus for the future. Following its new season launch this week, head of sales Jeremy O’Brien and general manager of media solutions and insights Lyndsey Francis talk turkey about its plans for next year and what the TV landscape might look like soon.