The marketing deal between Google's Android and Nestle's Kit Kat was celebrated by the marketing fraternity (the choc-tech website is worth a look) and met with surprise by some in the tech space (it was initially thought the new IOS would be called Key Lime Pie). But, as this cartoon suggests, real humans may have a different take on the deal.
Marketing, advertising & media intelligence
Google was up to K for the latest version of its Android OS, 4.4 - this time generic sweet treats have taken a back seat to some Kitkat campaign deliciousness. These chocolate bars are the perfect second screen companion, compatible with all liquid accessories.
The questions have been asked, the consumers' votes have been tallied and Nestle’s Kit Kat Chunky '3' campaign by JWT Sydney and Flying Fish's Joe Lonie has come out on top in the June edition of Colmar Brunton's Ad Impact Award.
The nominations were up considerably in comparison to 2010, but the medal hauls were similar this year, with local agencies taking one gold, four silvers and three bronzes at the Clio Awards and two bronzes at the One Show. And in other awards news, Traffic Group won a gold, silver and bronze at the Summit Creative Award competition and AUT Adschool grads take home the Aussie edition of the Cannes Young Print Lions.
The indies weren't just nipping at the heels of the big boys last year, they were occasionally biting off their legs. And, with many clients recognising that the big shops don't have a monopoly on creativity or international quality work, a number of sizable accounts ended up in unexpected hands. Friday O'Flaherty, one of the all-powerful leaders of Running With Scissors, wields his mighty pen on 2010.
Come fly the Wammo, Pound and Mash skies, where you can sit back, relax and marvel at some of the strange and exotic ways ad folk from around the world try to get people to hand over their money.