As Tequila\’s creative director Ross Howard wrote in a past issue of NZ Marketing, there’s a fine line between creative theft and creative inspiration. And a recent release from Kimberley-Clark’s Huggies brand about a campaign offering new parents personalised OHBaby! magazines got us wondering about the rather thorny issue of creative IP.
Browsing: Kimberley Clark
Huggies and OHBaby! get out the tracing paper for personalised magazines campaign