Browsing: Kim Bartlett

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Restaurant dining, gourmet burgers and touchscreen ordering: McDonald’s aims to give consumers what they want
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McDonald’s Balmoral franchise along Auckland’s Dominion Road is currently piloting a new initiative that brings a slightly more gourmet twist to its menu in an attempt to tap into the lucrative market currently occupied by the likes of Burger Fuel and Burger Wisconsin. The introduction of ‘Create your taste’ allows customers to customise their burgers via an digital touchscreen kiosk that offers a list of 20 ingredients.

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McDonald’s brews up a new revenue stream by merging cars and coffee
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Internationally, McDonald’s recent financial results were well down on the same time last year, and it’s trying a range of things to counter the decline, including offering customised burgers. In New Zealand, sales figures weren’t available for this year, but the arrival of Georgie Pie helped lift performance in 2013. And it’s aiming to continue that growth by offering McCafe coffee via drive-thru.