Extreme close-ups can cause everyday items to look virtually unrecognisable as the characterising details are magnified under the photographer’s lens. And this serves as a reminder that though these tiny details might not be immediately apparent to the naked eye it doesn’t mean that they don’t exist. So, in an effort to draw attention to the design details that went into the new Kia Sorento, Work Communications has launched a new spot that gives viewers a close-up look at the various sections of the vehicle’s bodywork.
In the new Kia Sportage spot by Work Communications, New Zealand’s green landscape and pristine waters serve as a foil to office-based captivity and the screen-staring that often comes with it. And while driving to a desolate swimming beach and diving in seems like a liberating idea, it probably isn’t quite as pleasurable as what it seems. What the footage shot by TVNZ’s Blacksand fails to tell the viewer is that the spot was shot at the onset of winter and that lead talent Sophie Baragwanath had to endure frigid swims during one day of shooting.
The SuperBowl has become the red carpet event of the year for the advertisers, in the sense that they get to unleash the work that they are proudest of on arguably the most well-watched stage in America. This year, the hype has not disappointed, and major brands have unleashed a plethora of high-budget teasers and ads, some of which have already attracted millions of views. So, here’s a rundown of the some of the more popular offerings thus far.
Yahoo! New Zealand has announced a three-year sponsorship of Netball New Zealand and the Silver Ferns. And the good news doesn’t stop there for the sport, because Kia has switched its sponsorship focus from tennis and signed up as the naming rights sponsor for the Waikato Bay of Plenty Magic.
Cops and robbers like you’ve never seen, overcoming a glassy affliction, how the iPhone5 will bring you true happiness, Old Spice flexes its musical muscles, Guinness paints it black, the Kia hampsters go to the opera, Louis Vuitton plays spot the difference, the trouble with two Armstrongs, a classic Freudian slip, a condescending corporate brand page, BBH’s sarcastic Cecelia prize, entertaining reviews of the Bic pen for ladies, and meat paintings.
New Zealanders often have to wait for a bit longer than everyone else for the newest iPhone, hit TV shows and, occasionally, the latest blockbuster movie. And, as a new ad for Kia featuring three hip-hop hamsters that’s about to be launched on Kiwi screens attests, the same is occasionally true for commercials.
MEC is first cab off the rank in Yahoo!Xtra’s new quarterly Digital Strategy Award, taking the inaugural trophy for its Caltex with Techron online campaign. And, in other digi-news, the Interactive Advertising Bureau is on the hunt for Bolly Award entries and has also secured the services of a couple of digital gurus to discuss the importance of online advertising in the automotive industry.