It’s one of the most widely read magazines in New Zealand and yet its cover spends most of its life hidden from public view. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?
Who should we believe? Is Kate ashamed of “off-the-rails and out of control” Pippa, as New Idea suggests? Or is she in fact proud of the fact that Pippa’s getting married, as the country’s recently crowned supreme magazine of the year, Woman’s Day suggests? Due to a pictorial whoopsie in this week’s women’s mags, you can take your pick.
3 Wise Men has found a good aerial niche with its entertaining long-copy ads in Air New Zealand’s inflight magazine Kia Ora. And in the Hobbit-heavy December edition of the mag, Assignment Group has used that niche to great effect with a novel campaign that aims to make the back of the plane slightly more appealing to fliers.