As the Super Rugby season returns, so have KFC’s rugby-themed campaigns to celebrate the love of the game by rewarding fans for their support – this time by letting them spend time with the players.
KFC and Ogilvy & Mather have taken a late night joyride with a group of young at heart octogenarians to build on the ‘Finger Lickin’ Good’ platform.
With a little help from the trustworthy faces of Pete and Andy Walker, KFC is taking a stand against rumours, such as the fact that its chickens are bred at “Illuminati mutant farms”.
The fast-food chain appears to be stepping beyond the its greased-up chicken menu and into beauty products with KFC Hong Kong creating edible nail polish in two flavours: Original and Hot & Spicy.
Super Rugby sponsor KFC has launched a new campaign via Ogilvy & Mather called ‘For the fans’, which celebrates that sense of camaraderie fans experience when heading to a game. It’s also released a spot for its picnic hampers, which is a bit of a departure from its usual ads, swapping light-hearted humour for the heart-warming family time card.
Cricket mania, or, at least, slightly increased cricket enthusiasm, has hit New Zealand once again in the form of the 2015 ICC Cricket World Cup, which kicks off tomorrow when the Blackcaps play Sri Lanka. And, like many large sporting events, plenty of big big brands are hoping to profit from all the attention. Here’s what KFC, Matua, Hyundai, the MPI and others are up to.
For those of you that thought social media was just for sharing selfies and pretending your life’s way better than it actually is, think again. New Zealand brands and their fans are using the medium for a lot more than that. They are using it together to make things happen. PLUS: we look at examples of crowd-sourcing gone wrong.
Two winning campaigns from the same agency fold this month, with Ogilvy Wellington’s Nigel Richardson & Steve Cooper scaring the bejesus out of the judges—James Mok and Regan Grafton from DraftFCB, Phil Yule from Voicebox and Kate Humphries from Media Design School—with their Consumer NZ campaign ‘Appliance Nightmares’ and Adam Barnes & James O’Sullivan taking the merit for their KFC ‘Facebook/Double Down’ campaign, which was written at Ogilvy just before they popped over to join DDB.
In what appears to be yet another instalment of Attack of the RWC Loopholes, we received a rather excited email the other day with a photo of the newly repainted KFC Balmoral in Auckland that showed what they thought was evidence of KFC supporting the All Blacks. And while this would be the logical conclusion to jump to, the official line is that it has nothing at all to do with rugby. It’s simply to promote a new variety of Mountain Dew called Pitch Black.
We were thinking of what approach to take when looking at KFC and their Double Down. The ridiculously effective campaign that proved any PR is good PR managed to run some stores out of bacon (we are presuming it’s real bacon), some stores to have queues outside and some stores probably with broken toilets.
But after looking at the most popular trends on Twitter in New Zealand, aside from seeing #doubledown at number four, something that stood out was the number one trend which had a “promoted” badge next to it. That trend? #McDFrozen.