Browsing: KFC

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KFC has Christmas gifts sorted
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KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.

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Colonel Sanders goes for gold
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Perhaps best known for playing Kate Winslet’s smouldering and snobbish fiance in James Cameron’s Titantic, Billy Zane takes on a whole new role in this latest spot for KFC.

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KFC celebrates rugby fandom and family ties
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Super Rugby sponsor KFC has launched a new campaign via Ogilvy & Mather called ‘For the fans’, which celebrates that sense of camaraderie fans experience when heading to a game. It’s also released a spot for its picnic hampers, which is a bit of a departure from its usual ads, swapping light-hearted humour for the heart-warming family time card.

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Poultry and Polaroids
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Worried about putting your greasy mitts all over your phone to take a photo while you’re munching on some dirty bird? Then this invention is not for you.

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Pad up, marketers: brands embrace leather on willow as attention turns to Cricket World Cup
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Cricket mania, or, at least, slightly increased cricket enthusiasm, has hit New Zealand once again in the form of the 2015 ICC Cricket World Cup, which kicks off tomorrow when the Blackcaps play Sri Lanka. And, like many large sporting events, plenty of big big brands are hoping to profit from all the attention. Here’s what KFC, Matua, Hyundai, the MPI and others are up to.

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Redcactus grabs a triple at Pentawards
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There were 1200 entries from 46 countries for this year’s Pentawards, which celebrate outstanding packaging design, and three projects by specialist consumer branding and packaging agency Redcactus made the final cut and were announced as winners.

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The stuff of nightmares: Ogilvy duo takes August ORCA with Consumer NZ campaign
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Two winning campaigns from the same agency fold this month, with Ogilvy Wellington’s Nigel Richardson & Steve Cooper scaring the bejesus out of the judges—James Mok and Regan Grafton from DraftFCB, Phil Yule from Voicebox and Kate Humphries from Media Design School—with their Consumer NZ campaign ‘Appliance Nightmares’ and Adam Barnes & James O’Sullivan taking the merit for their KFC ‘Facebook/Double Down’ campaign, which was written at Ogilvy just before they popped over to join DDB.

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All Blacks? Pffff, KFC supports Mountain Dew
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In what appears to be yet another instalment of Attack of the RWC Loopholes, we received a rather excited email the other day with a photo of the newly repainted KFC Balmoral in Auckland that showed what they thought was evidence of KFC supporting the All Blacks. And while this would be the logical conclusion to jump to, the official line is that it has nothing at all to do with rugby. It’s simply to promote a new variety of Mountain Dew called Pitch Black. 

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Trends and #Trends: Learning from the Double Down
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We were thinking of what approach to take when looking at KFC and their Double Down. The ridiculously effective campaign that proved any PR is good PR managed to run some stores out of bacon (we are presuming it’s real bacon), some stores to have queues outside and some stores probably with broken toilets.

But after looking at the most popular trends on Twitter in New Zealand, aside from seeing #doubledown at number four, something that stood out was the number one trend which had a “promoted” badge next to it. That trend?  #McDFrozen.