Last year, StopPress collated some of the standout moments of 2016 in the annual ‘Year in the Rear’. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.
Browsing: Kevin Roberts
FABIK (Fucking Awesome Bulimics I Know) founder Angela Barnett draws attention to the fact only two percent of ads show women as intelligent and believes the Kevin Roberts saga can be used as a catalyst for change.
If a change in law automatically changed society, then Saatchi & Saatchi’s Kevin Roberts would be on-point in inferring that gender equality is a non-issue. But because this isn’t how the world works, he’s dead wrong.
Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand’s top workplaces.
200 of the industry’s brightest eyed and bushy tailed young things turned up to the Marvel Grill in the Wynyard Quarter last week to kick off the Young, Bright & Broke group’s inaugural event. And we’ve got the photos by Courtney Herbert to prove it.
The {insert thing here} is dead theme is a very common one in an industry that’s enamoured with the new. Newspapers are dead, magazines are dead, TV is dead, retail is dead, radio is dead, full-service agencies are dead .. and the list goes on. Typically, these rather evangelical assertions come from those with a barrow to push, not from those who are part of the ‘establishment’. So we were surprised to read a story about Saatchi & Saatchi’s global chief executive Kevin Roberts claiming marketing is dead, strategy is dead, management is dead and big ideas are dead in a presentation he gave at The IoD’s Annual Convention.
With shareholders voting overwhelmingly in favour of splitting Telecom in two at the annual general meeting recently, the fall out from the “Abstain for the Game” campaign and the appointment of new marketing boss Jason Paris, change is most definitely in the wind for Telecom at the moment. And it’s thought the first phase of that change is cranking into gear.
Telecom and the MED released a document on Tuesday about its plan to ‘demerge’ and split into two separate entities—the network division Chorus and the retail arm at this stage colloquially known as the ‘New Telecom’—as part of the conditions imposed by the government after its successful bid to build the Ultra Fast Broadband network. And the split, which still requires shareholder and bondholder approval, has led to a fresh round of speculation that it could be a catalyst for changes to its agency roster and might spell the end of Kevin Roberts’ position on the Telecom board.
If, as Bill Bernbach exclaimed, profit sets you free, then the folks at DDB are presumably relishing their freedom this week after holding on to two massive beasts, Cadbury and The Warehouse.