Browsing: Kevin Denholm
While some could probably think of nothing better than a bit of silence, having to do without your favourite sounds forever is a different kettle of fish. So, to show what role sound plays in people’s lives, Bay Audiology, Shine and Exposure’s Kevin Denholm have taken a charming—and very Kiwi—look at how customers can keep ‘hearing the things you love hearing’.
As Sir Peter Blake often said, if it’s not hard, it’s not worth doing. And there’s no doubt trying to get a bunch of young kids to stick to a script is fairly difficult. But one of the major pay-offs of working with children is that you might get to release an out-takes video, like this very entertaining behind-the-scenes number for Z’s latest campaign by Assignment Group and Exposure’s Kevin Denholm.
They say there’s no truth in advertising. But PlaceMakers and JWT flouted that rule with their fly on the wall campaign focusing on a team of tradesmen building a house in Huntly—and the role of PlaceMakers’ expertise to ensure it all happens smoothly. And while the campaign was aimed at the trade, consumers have given it the big tick as well because ‘The Job’ has taken out Colmar Brunton’s Ad Impact Award for March.
DIY has become a fixture of recent Mitre 10 campaigns and it will again take centre stage in what the country’s largest home improvement retailer is calling a “market-first” integrated campaign by DraftFCB called Easy As that incorporates TVCs, a website, in-store programmes, print, mobile and a YouTube channel.
It’s been a tough old time in the building biz of late. Homes have been leaking, consents have been dropping and the Christchurch rebuild is taking longer than expected to kick into action. But there is some optimism afoot this year and PlaceMakers is aiming to assert its position as the go-to trade supplier in New Zealand with its first brand campaign for a few years and a major sponsorship of the Super Rugby competition.
TelstraClear, as we wrote in the cover story of the May/June edition of NZ Marketing, is something of a quiet yet consistent achiever among the major telcos. And, to celebrate its 20th year in New Zealand, show off its network and tell Kiwis what the company is all about, it has sent its ‘mascots’, the modern TC and his misanthropic old partner Bill, on a journey around the countryside.