Following on from last week's release of its Infinity software suite, advertising technology company Kenshoo has now released an app update that enables advertisers to manage their marketing campaigns remotely. Added to the foundation of Anywhere app, the update enables marketers to adjust elements of a campaign in real time in response to any changes in circumstances.
Marketing, advertising & media intelligence
Active in the Kiwi market since 2011, ditial marketing software provider Kenshoo recently announced the launch of a mobile display channel service in partnership with AppNexus, a company that facilitates more than 16 billion ad buys through real-time bidding every day. And following on from this, the company has also brought together all its software under a single platform called Infinity Suite.