Browsing: Kelly Millier

News
Lotto NZ embraces the power of talking dogs to get more punters playing Keno
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Back in 1903, C.M. Coolidge was commissioned by cigar makers Brown & Bigelow to create 16 paintings of dogs acting like humans that it could use for advertising and giveaways. Nine of them were of dogs sitting around a table playing cards and one of them, ‘Looks Like Four of a Kind’, ended up becoming a classic that has been referenced, copied and parodied relentlessly over the years (here in New Zealand, artist Ivan Clarke and Weta Workshop’s Richard Taylor were obviously inspired by the anthropomorphic, gambling canines and created The Lonely Dog series). And now Lotto NZ and DDB have joined that club for a new Keno campaign.

News
Self high fives for Lotto as Powerball campaign wins February Ad Impact Award
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Since launching its over-arching Winning Happens tagline, NZ Lotteries and DDB have been aiming to show punters what it feels like to win. First up was its Instant Kiwi campaign, and next came Powerball and an overly-enthusiastic high-fiver called Craig. And it’s done the job and caught some attention, because that campaign has taken out the February round of Colmar Brunton’s Ad Impact Award.

News
Air New Zealand faces up to misconceptions, spreads the Kiwi gospel to Aussie non-believers
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New Zealanders, with our unusual combination of immense pride and nagging self-doubt, like to be liked (“How are you enjoying your trip? Are you enjoying your trip? You’re enjoying your trip, aren’t you?”). But, just as Aucklanders have certain preconceptions of, say, Invercargill, many Australians couldn’t think of anything worse than visiting their Tasman neighbours. So, as part of a campaign launching today in Australia, Air New Zealand and its Aussie agency Host Sydney attempted to show a bunch of ‘Kiwi Sceptics’ what they were missing out on by tricking them into a trip to the other lucky country.