NZSki has unveiled three new campaign videos for each of its ski fields; The Remarkables, Mt Hutt, and Coronet Peak. It’s part of a wider strategy to give each mountain its own identity and is the first NZSki campaign since 2002. It aims to re-establish its position as a manager of each of the three mountains.
Clemenger BBDO’s Simon Wharton and James Burton have taken the August ORCA off DraftFCB for their NZTA ‘GPS vs.’ campaign, which reminds us that “when you’re focused on the phone, you’re not focused on the road”.
After waiting for the dust to settle following the Christchurch earthquake, NZI has launched a big animated campaign that tells the story of the ‘devil’s chair’—and aims to show that the company will be there to help New Zealand businesses when the unexpected inevitably happens.
DraftFCB’s had an impressive run on the awards circuit this year, winning plenty of metal at D&AD, Clio, New York Festivals, Axis and a few others. And it’s added to the cabinet after Kelly Lovelock and Hywel James were awarded the Grande ORCA for their cunning Prime TV ‘Call Girl’ promotion.