articles tagged 'Kelly Bennett'

Kelly Bennett on what sort of work might win at Cannes

  • Opinion
  • June 9, 2016
  • Kelly Bennett
Kelly Bennett on what sort of work might win at Cannes

As One Plus One Group’s Kelly Bennett gears up to represent New Zealand at Cannes Lions this month, he shares his thoughts on themes emerging in the PR industry, suggesting quality over quantity and encouraging entries that break out of the mould.

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Coming clean: is getting Volkswagened worth the risk?

  • Marketing
  • October 2, 2015
  • Ben Fahy
Coming clean: is getting Volkswagened worth the risk?

When it comes to corporations, history shows that consumers tend to forgive accidents—and even stupidity. But willful deception is another kettle of fish. And Volkswagen inventing technology to cheat on its emissions tests is about as willful and deceptive as it gets (if it wasn’t so evil, you could almost applaud their inventiveness). So far, it has had a major impact on Volkswagen’s share price (and other car brands’ share prices), it is getting ready for a recall of 11 million cars, billions of dollars in fines are on the cards and the first of what could be many lawsuits have already been filed. Some believe it could bring Volkswagen to its knees. So can the company recover from this reputational car crash? And what can marketers learn from the saga?

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Lessons from Kurt Vonnegut: writer, cultural commentator, PR man

  • PR
  • May 22, 2015
  • Kelly Bennett
Lessons from Kurt Vonnegut: writer, cultural commentator, PR man

Kurt Vonnegut is now seen as a counter-culture icon. But before that he worked in PR for General Electric before he hit the big time. And he can teach people in this industry something, says Kelly Bennett.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Music to their ears: One Plus One & Augusto collaborate with hearing-impaired rockers

  • News
  • September 9, 2014
  • Skye Wishart
Music to their ears: One Plus One & Augusto collaborate with hearing-impaired rockers

Eschewing cliches of elderly figures trying to hear their grandchildren, One Plus One and Augusto have used two New Zealand music legends to produce content marketing cinematography that demonstrates hearing aids.

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One Plus One partners up with Publicis-owned MSL Group

  • PR
  • July 18, 2014
  • Ben Fahy
One Plus One partners up with Publicis-owned MSL Group

Around one year after launching, One Plus One Communications has signed up as an affiliate of Publicis Groupe-owned MSL Group, which has more than 100 offices in 46 countries. And founder and managing director Kelly Bennett says the deal means it will be able to offer international muscle to local clients if the need arises, add international clients requiring assistance in this market to its roster and potentially work with other Publicis Groupe agencies in New Zealand.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

The future is unwritten, but PR will survive

  • PR
  • June 20, 2014
  • Kelly Bennett
The future is unwritten, but PR will survive

The traditional PR model may be eroding, but PR agencies and corporate comms teams still serve an important business function, says Kelly Bennett.

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Review: The Most Dangerous Man in the World

  • Review
  • November 1, 2013
  • Kelly Bennett
Review: The Most Dangerous Man in the World

Some see him as a journalistic pioneer. Others see him as a narcissistic megalomaniac. And Andrew Fowler's chronicling of Julian Assange's rise and fall will help you decide which side of the fence you sit on—and should be of interest to anyone with a passing interest in the media—writes Kelly Bennett.

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Mind the gap: Bennett looks for the PR sweet spot with new consultancy

  • PR
  • September 5, 2013
  • Ben Fahy
Mind the gap: Bennett looks for the PR sweet spot with new consultancy

After departing Eleven PR a few months back and passing the TBWA\ baton to Lauren Vosper, Kelly Bennett has officially launched his new PR consultancy One Plus One Communications and is looking to fill the gap he believes exists "between some of the more well-established, traditional corporate PR agencies and others, which are often housed within advertising agencies or media companies, that offer consumer and activation services".

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Eleven minus one: Bennett goes it alone, TBWA\ shifts PR focus

  • Advertising
  • June 27, 2013
  • Ben Fahy
Eleven minus one: Bennett goes it alone, TBWA\ shifts PR focus

There’s been plenty of change at TBWA\ over the past few months, with Todd McLeay and Toby Talbot coming on board to take over from David ‘I’m not fucking retiring’ Walden and Andy Blood. And now there’s some more change, with Eleven PR’s founder and managing partner Kelly Bennett leaving to set up his own corporate public relations business.

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How to get ahead in advertising

  • Advertising
  • April 8, 2013
  • Kelly Bennett
How to get ahead in advertising

As the 25th anniversary of the film How To Get Ahead in Advertising approaches, Kelly Bennett offers some advice on how to avoid being corrupted by the worst excesses of the industry.

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All aboard the Oriental Express: reflections of a Spikes Asia PR juror

  • PR
  • September 20, 2012
  • Kelly Bennett
All aboard the Oriental Express: reflections of a Spikes Asia PR juror

The fourth Spikes Asia Festival of Creativity in Singapore saw close to 5,000 pieces of work submitted from 22 countries across 16 categories. Eleven PR's managing partner Kelly Bennett participated as a juror in the PR category and shares his thoughts on some of the work and the judging process.

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Eleven PR takes Aussie accolade, gets set to conquer other foreign lands

  • PR
  • September 18, 2012
  • StopPress Team
Eleven PR takes Aussie accolade, gets set to conquer other foreign lands

New Zealand is a nation built on exports, and historically they've come from the primary sector. All going to plan, the country will be exporting more of its IP in the future and that's what Eleven PR, which was established in New Zealand, launched in Australia less than two years ago and won the PR agency of the year award at last week's Mumbrella Awards, is planning to do.

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Movings/Shakings: 6 August

  • movingsshakings
  • August 6, 2012
  • StopPress Team
Movings/Shakings: 6 August

TVNZ's Eric Kearley joins Rick Ellis at Telstra, Air New Zealand shifts some troops, Copper prepares for growth with a double, Rory Carter opens the doors of Red Dennis, Getty bolsters its APAC marketing team, CAANZ welcomes a new recruit, Kip Brook heads into academia, and James Mok and Kelly Bennett get the call up for Spikes Asia.

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Movings/Shakings: 27 June

  • movingsshakings
  • June 27, 2012
  • StopPress Team
Movings/Shakings: 27 June

The Research Agency welcomes an international research heavyweight, Eleven\PR snatches a couple from PPR, Ambient Group ramps up its experiential and talent offering, Firebrand does some of its own recruiting, Rob Fyfe wraps up warm with Icebreaker, Komli NZ wins About.com, In Motion Post gets a slice of Bunnings, JOOB announces one of its regional big dogs and a couple of Auckland dining hotspots get some international attention.

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Bennett takes up TBWA\'s regional reins

  • PR
  • June 6, 2012
  • StopPress Team
Bennett takes up TBWA\'s regional reins

Kelly Bennett, the founder and managing partner of Eleven PR New Zealand, has been tapped on the shoulder and will lead the expansion of brand activation, experiential and PR services for the TBWA\ network throughout Asia Pacific. 

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