While there’s plenty of excitement about the possibilities of immersive virtual reality headsets like Oculus Rift and Samsung Gear VR at the moment, sometimes the simplest innovations are the best and Google Cardboard, which combines mobile phones and the act of folding to create inexpensive virtual reality goggles, is definitely in that category. Google has made its design open source and while Kellogg’s and shopper marketing and digital activation agency Geometry Global NZ have taken inspiration from this technology and, in what it says is a first for the New Zealand grocery market, turned a box of Nutri-Grain into a virtual reality experience.