articles tagged 'Kellie Nathan'

Steven Adams' eyebrows steal the show as Spark releases another tease

  • Marketing
  • October 17, 2014
  • StopPress Team
Steven Adams' eyebrows steal the show as Spark releases another tease

Spark gave New Zealand a bit of tease before it launched its new 'Never Stop Starting' campaign with some unbranded billboards and digital ads. And there's some more mystery afoot, with a teaser video featuring Kiwi NBA star Steven Adams being released last night.

Read more

More changes at Telecom as Nathan takes up senior Pumpkin Patch role

  • Movings/Shakings, brought to you by Marsden Inch
  • December 9, 2013
  • Ben Fahy
More changes at Telecom as Nathan takes up senior Pumpkin Patch role

Telecom has made some big changes this year—both internally and to its agency structure. And there's time for another big one before Christmas, with general manager of brand, communications and digital Kellie Nathan set to depart in February after taking on the job of general manager of marketing at Pumpkin Patch.

Read more

Contagion loses a chunk of Telecom—UPDATED

  • Social media
  • July 12, 2013
  • Ben Fahy
Contagion loses a chunk of Telecom—UPDATED

There are plenty of changes occurring inside Telecom at the moment, and while some significant staff culling has led to an increase in the amount of out-sourcing in some parts of the business, Telecom Retail is relinquishing Contagion of one of its responsibilities.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Telecom keeps sharing the love as Clemenger Group fills the digital/studio void —UPDATED

  • Advertising
  • May 30, 2013
  • Ben Fahy
Telecom keeps sharing the love as Clemenger Group fills the digital/studio void —UPDATED

There have been some massive changes inside Telecom recently, with chief executive Simon Moutter announcing a restructure that plans to axe between 930 to 1280 jobs by the middle of this year a few months back. And as a direct result of the decision to reduce the headcount, it has outsourced a few previously internal functions and appointed Clemenger Group-owned Touch/Cast.

Read more

Nathan hangs up her Yellow boots

  • Marketing
  • June 28, 2012
  • Ben Fahy
Nathan hangs up her Yellow boots

She’s been behind some of the country’s most creative—and creatively awarded—marketing campaigns, but after four years with the embattled Yellow Pages Group, business transformation director and former marketing director Kellie Nathan has decided it’s time for a change.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Yellow gives DDB a glimmer of hope, but stands firmly by its creative man

  • Advertising
  • May 31, 2011
  • Ben Fahy
Yellow gives DDB a glimmer of hope, but stands firmly by its creative man

Yellow has just pinned its new digital, hyperlocal colours to the mast with the launch of Yellow Local. As has been the case for around three years, Colenso was responsible for coming up with the creative and wooing the users, while Rapp/Tribal, which has been working with Yellow for almost two years, took care of the direct and digital grunt work. But there's been a new, albeit rather small development in Yellow's advertising mix, after DDB was handed some project work.

Read more

Meet the hyperlocals: Yellow faces up to Localist's directory challenge with 'me-too' offering

  • Advertising
  • May 23, 2011
  • Ben Fahy
Meet the hyperlocals: Yellow faces up to Localist's directory challenge with 'me-too' offering

Aside from the number of awards its advertising has won, it's been a fairly sorry tale for Yellow in the past few years. But, last year, in the face of some horrific finances, Yellow stumped up with a $40 million investment in the business, more sales people and a strategy that focused more heavily on digital offerings. Well, it's just launched a new digital directory called YellowLocal.co.nz. And it's heading down a similar hyperlocal path to that of its soon-to-launch NZ Post-run competitor Localist. 

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit