Browsing: Katie Byrne
Online users have long suffered from social media messaging overload. But Kiwis have wizened up to the power of the mute button at their disposal, says Katie Byrne.
Twitter is an amazingly fluid and responsive medium for brands. But understanding when it’s appropriate to join the conversation is the difference between a good brand and a great one, says Katie Byrne.
Where once social media was seen as a harbinger of doom for traditional media, the enthusiasm has been tempered somewhat in recent years as algorithms have changed and questions have been asked about the return on investment. But there are still plenty of success stories, often from a customer service point of view, and Amanda Sachtleben went along to the #NZSOMO conference to find out about a few of them from New Zealand.