Browsing: Kath Dewar

News
Small start, big potential: New World trades Little Shop for Little Garden
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New World has released its latest collectible miniatures, but this time it’s not tiny plastic Nutri-Grain packets, cooking oil or Super Wine biscuits, it’s taken a more sustainable turn and has launched Little Garden instead, enabling kids to collect miniature seedling kits. We chat to GoodSense managing director Kath Dewar about New World’s decision to move away from plastic collectibles.

News
Countdown goes back to the collectables well once again, this time with Disney Pixar
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The human urge to collect is a powerful one (and makes for excellent television). And our local supermarkets have been tapping into this urge in recent years, whether through tiny groceries or animal cards. In pretty much every case, the nation seems to have gone completely mad for them, with swap meets being organised, black markets being established and kids regularly tugging on parents’ pants demanding the full set and the associated plastic tat. Now Countdown has struck up a deal with Disney Pixar for its latest collectables campaign, Domino Stars.

Opinion
Dole—too little, too late?
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Following news of Dole’s decision to ditch its ‘ethical choice’ label, Kath Dewar offers the company some advice and looks at how consumers might respond to its greenwashing.

Opinion
The writing on the wall is green: advocating for the 88 percent
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When iconic ad man Martin Lindstrom starts preaching ethics and green sensibility, you know the writing is on the wall for business as usual in the marketing world. But it’s not really Lindstrom calling the tune here. He’s just the weatherman pointing out the massively changed consumer climate. In New Zealand, 88 percent of us want to buy more sustainable products and services according to Colmar Brunton’s B3W research 2010 & 2011, with spends increasing even in tough times.

News
Is adland Green with indy Effie envy?
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A large part of the appeal of awards ceremonies is the controversy that inevitably follows the announcements. And, as per usual, there was plenty of robust debate about the worthiness of the winners at this year’s Effies, Kiwi adland’s premier awards.

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