
Around two years ago, Nielsen, along with the three stakeholder groups in the Print Media Industry Research Review Group—magazines, newspapers and media agencies—were talking up the ‘Rolls Royce of measurement systems’. International guest Gary Yeo was too, saying its Consumer & Media Insights system was one of the best in the world. And now Nielsen has added a few new bells and whistles to give advertisers and media owners, as its tagline terms it, “an uncommon sense of the consumer”.