Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
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A sceptical bunch: only one in five New Zealanders trust global brands online
Stereotypes, heroes, celebrities: what to be aware of when marketing across the ditch
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.