articles tagged 'JWT'

Prevention over protection: Sovereign gets pro-active with 'Life. Take Charge' rebrand

  • Marketing
  • October 13, 2014
  • Ben Fahy
Prevention over protection: Sovereign gets pro-active with 'Life. Take Charge' rebrand
Sovereign's head of brand Ben Rose in the 'Action Unit'

In an effort to attract a younger market to its range of life and health insurance products, increase the nation's happiness and save the company some money on claims, Sovereign has rebranded around the line 'Life. Take Charge'. But rather than just talk about itself and continue to drum home the classic insurance message of it will be there when you need it, it's aiming to create healthier Kiwis by equipping them with a range of practical tools.

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No more beauty parades: Ben Rose offers a new approach to agency selection

  • Advertising
  • September 29, 2014
  • Ben Rose
No more beauty parades: Ben Rose offers a new approach to agency selection

Finding the right agency partners is essential to all clients and it can be the difference between adding millions to your bottom line. But Sovereign's Ben Rose believes most marketers employ a process that has become outdated, does not give the best result and costs both them and the parties involved significantly in time and money.

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Contact returns to TV after long hiatus, ignores advice on not working with children

  • Advertising
  • September 25, 2014
  • Jessy Edwards
Contact returns to TV after long hiatus, ignores advice on not working with children

After more than ten years away from the silver screen, Contact Energy is back with a series of playful TVCs that aim to tackle the messier side of family life and show how the company is changing.

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TVCs of the Week: 16 September

  • TVC of the Week
  • September 16, 2014
  • StopPress Team
TVCs of the Week: 16 September

An outgunned rooster, committed skaters and a big sporting supporter take the prize this week.

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Ford tugs on parental heartstrings, draws attention to its sport support

  • Advertising
  • September 12, 2014
  • StopPress Team
Ford tugs on parental heartstrings, draws attention to its sport support

Sports sponsorships are pretty big business in New Zealand, with an IMR report from 2013 estimating the value of 257 different sponsorship deals at NZ$182 million. Not surprisingly, rugby is the biggest drawcard in this country, with "Adidas paying in the region of US$25 million per year and AIG, the shirt sponsor, US$12.4 million" for their All Blacks deals. Ford has been the team's vehicle sponsor for many years, and it also backs cricket and hockey, so, to try and win a few more hearts and minds, it's released a new ad thanking Kiwi parents and supporters—and showing that it's 'the driving force behind New Zealand sport'.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Ford records the sound of synchronicity

  • Advertising
  • August 1, 2014
  • StopPress Team
Ford records the sound of synchronicity

Ford and JWT are currently aiming to draw attention to the Focus range with the help of five 'precision drivers' and a campaign tagline of 'Move your senses'. It's been running its ad in the immersive environment of the cinema, as well as on TV, and it has also launched a version of the ad that was recorded in holophonic or 3D sound, so punters can hear the cars moving around them.

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Beauty in the machines: precision driving team helps promote Ford's Focus range

  • Advertising
  • July 18, 2014
  • Ben Fahy
Beauty in the machines: precision driving team helps promote Ford's Focus range

Air New Zealand cooked up a wee gem with its cheesy synchronised skiing clip a few weeks back. And Ford and JWT have also embraced synchronicity with a new campaign aimed at drawing attention to the five cars in its Focus range.

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Sovereign taps JWT for creative and extends comms partnership with Dentsu Aegis Network

  • Advertising
  • June 24, 2014
  • Damien Venuto
Sovereign taps JWT for creative and extends comms partnership with Dentsu Aegis Network

Kiwi life assurance company Sovereign has appointed JWT as its creative agency and has extended its commercial partnership with the Dentsu Aegis Network for other comms purposes, including media, PR and social.

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JWT goes back to school with University of Auckland win

  • Advertising
  • May 19, 2014
  • StopPress Team
JWT goes back to school with University of Auckland win

When the University of Auckland's account came up for review last year, the general sentiment was that it was likely to stay with long-time agency partner King St. But, slightly surprisingly, it pulled out of the pitch and shacked up with the University of Waikato and JWT has picked up the slack.

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Ford and JWT give a Fieldays-related shout-out to A Dog's Show with some pronking woolly numbers

  • Advertising
  • May 8, 2014
  • Ben Fahy
Ford and JWT give a Fieldays-related shout-out to A Dog's Show with some pronking woolly numbers

Fieldays is coming and, over the next 33 days, New Zealand will once again be bombarded with advertising aimed at this nation's agrarian warriors, many of whom have a fair bit of cash stashed in their gumboots. And Ford has shot into first place with a tribute to what televisual experts all agree is the best programme ever made, A Dog's Show.

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From FOMO to JOMO: JWT and Sacred Hill push the benefits of mindfulness

  • Advertising
  • April 11, 2014
  • StopPress Team
From FOMO to JOMO: JWT and Sacred Hill push the benefits of mindfulness

The modern human condition tends to be one of constant connection and, in many cases, slight addiction. But JWT and Sacred Hill are jumping on the mindfulness bandwagon and aiming to inspire a different, more classical version of connection with a beautifully-crafted new print campaign.

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Lendrum handed CAANZ reins

  • Movings/Shakings, brought to you by Marsden Inch
  • April 2, 2014
  • StopPress Team
Lendrum handed CAANZ reins

CAANZ chief executive Paul Head this morning announced that Simon Lendrum, managing director of JWT New Zealand, has been elected to the position of CAANZ president, which was vacated by DDB's Sandy Moore after his recent resignation.

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Heyday gives Z that local feeling

  • Online
  • March 26, 2014
  • Amanda Sachtleben
Heyday gives Z that local feeling

Heyday has given Z Energy's Token Hunt game a spruce up this year, expanding it to six challenges and including a strong focus on Google Maps integration. And it's made smart use of data to keep participants involved.

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A polite zombie

  • PopPress
  • March 18, 2014
  • StopPress Team
A polite zombie

If there's one thing that Kiwis and Canadians have in common its a reputation for being polite to a fault. And if a recent spot released by JWT for the Canadian Film Festival holds any semblance of truth, then it appears that this stereotype also applies to the undead.

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Contact, JWT hunt new audience among Fringe Festival tweeps

  • Social media
  • February 27, 2014
  • Amanda Sachtleben
Contact, JWT hunt new audience among Fringe Festival tweeps

Contact Energy and one its agencies, JWT, are diverting from their traditional audience focus with promotions based around events. A Twitter contest to help decide the People's Choice winner at this year's Fringe Festival is aimed squarely at a youth demographic.

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