While the word personalisation is now bandied about media lunches with increasing regularity, it’s something that those in direct marketing have been focusing on for years—which is part of the reason why this is a space they’ve excelled at over the years. In this context, the Direct Marketing Awards have become a significant indication of which agencies excel in this area, which combines numbers and creativity.This year, JustOne/.99 lead the pack with a total of 21 nominations between them, followed by Colenso BBDO/Proximity on 19, FCB with 11, Young & Shand on eight.
Last night, the New Zealand Direct Marketing Awards again celebrated the best examples of direct marketing in the industry. And it proved quite a fruitful night for the Clemenger Group as JustOne/.99 and Colenso BBDO/Proximity walked away with impressive hauls. PLUS: JustOne/.99 managing partner Amy Watson breaks her toe during over-zealous celebration.