In November last year, Leukaemia and Blood Cancer New Zealand (LBC) got 12 celebrities to silently stare at a camera as part of the ‘silent treatment’ campaign. And now, only three months later, that silence is being broken with the stories of Kiwis who have decided to shave for cure. The integrated campaign, once again developed by .99 and brought to life by Blockhead Visual Effects, aims to spread awareness for the annual ‘Shave Week’ appeal that runs from 17 to 23 March.
This year, the Clemenger Group made a significant addition to its offering by fusing .99 and direct/CRM/1-to-1 agency justONE. And with Ben Goodale taking the reins as managing director of a team of over 100 people, the move seems to have worked well thus far. In addition to shrinking New World’s merchandise and putting smiles on Kiwi faces everywhere, the collaboration also led the field in terms of nominations at the NZDM Awards. It thus comes as no surprise that Goodale was optimistic when it came to sharing his thoughts on a year fraught with change.
The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten.
As the Bacchanalian throng moshed to adland’s gods and goddess of rock at last week’s Battle of the Ad Bands, .99/justONE took the opportunity to shoulder tap—literally—some of those in attendance.
.99 has continued its golden run of new business, winning the local L’Oréal business after a competitive pitch.
Mergers and acquisitions have been fairly rare throughout These Difficult Times, but the Clemenger Group has made a significant addition to its communications coterie and is hoping to create a formidable advertising force by fusing .99 and direct/CRM/1-to-1 agency justONE.
Agencies celebrate financial stability and single-minded focus at this year’s Fairfax AdMedia Agency of the Year Awards. Colenso BBDO, Barnes Catmur & Friends, and justONE come out on top – although DraftFCB CEO in the mix.
Following on from Subway and justONE’s Grand Prix win at the NZDM Awards on Friday—the second grand prix the pair has won at the awards—here’s a column by Ben Goodale that featured in the November/December edition of NZ Marketing magazine about how Subway has used mobile technology to enhance both the customer experience and its own marketing.
In its 25th year celebration, and fresh from a major overhaul that saw the RSVP and Nexus Awards renamed as the NZ Direct Marketing Awards, justONE, Colenso and Barnes, Catmur & Friends stood out.
After an industry-wide review, The NZ Direct Marketing Awards had a big refresh this year, with a new name, a new judging process and a number of new categories and individual awards resulting in a 12 percent increase in the number of overall entries. And those entries have been whittled down to the finalist stage, with justONE leading on 16, DraftFCB on 12, Colenso BBDO on eight, Loyalty NZ on six, Affinity ID, Federation Rapp Tribal on five, and Twenty and ANZ/National on four.
Genesis Energy seems to have a penchant for agencies with numbers in their titles. Hot on the heels of .99 and justONE being appointed the power company’s advertising agency comes news direct marketing and digital agency Twenty has been awarded the Energy Online account – the challenger brand energy business of Genesis Energy.
Subcard, the customer loyalty programme of Subway in New Zealand, is one of the most progressive loyalty schemes in the country. And, as it turns out, it’s also one of the most progressive loyalty schemes in the world, because it has been named as a winner of the third annual Colloquy Loyalty Awards, an event presented by LoyaltyOne and Visa in the United States to honour groundbreaking innovations in loyalty.
justONE clients Farmers and Subway have respectively seen Farmers Club and the Subcard loyalty programme announced as finalists in the retail category of the prestigious Colloquy Loyalty Awards, which salute “the most transformative, customer-focused enterprise loyalty initiatives internationally”, with .99 and New World for its wine sale eDM the only other finalist in that category. And Fly Buys and Air New Zealand’s co-branded card is a finalist in the innovation in loyalty marketing.
After BNZ’s parent bank NAB recently shoulder-tapped Clemenger Group and asked Colenso BBDO to hop into bed with BNZ, Westpac was pushed out onto the floor and swiftly put its account up for pitch. At present, the Clemenger-owned .99, which recently had to show around 15 staff the door after the loss of Air New Zealand and Vodafone to DraftFCB, is Westpac’s retail agency but this new regional alignment and other agency changes for BNZ means it might be pretty tough to keep it that way.
Success is fairly subjective in adland. Depending on who you’re talking to, it can be about the cash earned, growth rates achieved, accounts gained or creative plaudits won. And while DDB Group hasn’t quite had the run of things when it comes to awards of late, its “exceptional” business performance over the past year was enough to win it the 2012 Fairfax AdMedia Supreme Agency of the Year last night at the Imperial Lane Bar & Restaurant, adding to the agency of the year titles it has recently been awarded by the NBR, Campaign Brief and Campaign Asia Pacific. DraftFCB was a close runner-up, justONE won specialist agency of the year and OMD took the media title.
After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four.
As Warner Music’s Eric Morse said at the Marketing Today conference, the growth of the web is now letting brands and agencies target individuals, not just markets. And justONE’s Ben Goodale has been trying to ride that 1-to-1 wave in 2011. Here’s his take on the year that was.
With the help of .99, justONE and the marketing team led by last year’s marketer of the year finalist Dean Cook, Farmers has undergone a fairly remarkable business and brand transformation in the past few years. And now, in an effort to build on the success of the Farmers Beauty Card, which boasts over 700,000 members, it’s just launched the Farmers Club to extend the loyalty and rewards offering storewide.
You may still have to pay for the sandwich, but Subway’s latest Subcard App, which it says is the first national loyalty card available on mobile in New Zealand, means you can now do it without opening your wallet.
Pitching for any account is a competitive affair but when you’re pitching for a lucrative account that features five big-name, top-end car brands, you better be firing out the big guns. And that’s just what four agencies are currently doing as they muscle it out to win the …