Depending on how you look at it, second screening is either breathing new life into live broadcasts and showing TV is about shared experiences, or offering proof that viewers aren't really paying full attention to what's on the box. Either way, it's proving fairly popular in New Zealand, with a new survey of 482 smartphone users released by IABNZ and 3DI showing that 63 percent of them are simultaneously using their smartphones and watching TV.
Marketing, advertising & media intelligence
articles tagged 'Justine Chevin'
...as Telecom farewells a marketing doyenne, MediaWorks lures Richard Fenner away from the golf course, Terabyte Interactive opens a Sydney office and QGroup announces a couple of new digital hires.