Browsing: Justin Mowday
When it comes to corporations, history shows that consumers tend to forgive accidents—and even stupidity. But willful deception is another kettle of fish. And Volkswagen inventing technology to cheat on its emissions tests is about as willful and deceptive as it gets (if it wasn’t so evil, you could almost applaud their inventiveness). So far, it has had a major impact on Volkswagen’s share price (and other car brands’ share prices), it is getting ready for a recall of 11 million cars, billions of dollars in fines are on the cards and the first of what could be many lawsuits have already been filed. Some believe it could bring Volkswagen to its knees. So can the company recover from this reputational car crash? And what can marketers learn from the saga?
Earlier this year, Speight’s introduced Kiwis to Little Henry, the not-so-little Kiwi bloke who gathered his friends together to build a glorious shed featuring masculine decor, a dartboard and pull-out barbecue. This ad no doubt created envy in the hearts of many loyal Speight’s drinkers and the brand has now responded by launching an online competition that will give ten* lucky Kiwis a similarly legendary shed.
DDB launched an in-house production unit, appropriately called ‘Maker’, about six months ago and says its ability to quickly create digital content for its clients is resulting in increasing demand.
William Trubridge didn’t quite manage to break his own free-diving world record on Wednesday morning. But, with the help of a big push from Steinlager and a live broadcast from TVNZ, he did manage to get plenty of New Zealanders watching the attempt on Breakfast.
Campaign Asia-Pacific magazine has named DDB as New Zealand’s creative agency of the year as well as the runner-up digital agency of the year. Also continuing its winning streak was Colenso BBDO, which picked up the gong for New Zealand’s best digital agency. And OMD also left with silverware picking up the award for the best media agency in New Zealand.
The ALS charity got a whole heap of cash by challenging people to tip a bucket of icy water over their heads. And KidsCan is hoping its challenge—getting people to don a Santa suit and do a short run—will too. So, to help bump up the numbers, DDB has laid down the gauntlet and challenged other ad agencies and corporates to get involved in the event.
Speight’s comically masculine southern man campaign idea had a long and very successful run, and its previous agency Shine attempted to bring the idea into the modern era with the ‘Knowing What Matters’ campaign. DDB took over late last year and, in one of its first major campaigns, it’s moved it even further away from ‘Good on ya mate’, with its ad for Speight’s Alchoholic Ginger Beer featuring some major self-deprecation from ex-Shortland St star Karl Burnett and a massive pun.