Colenso BBDO and Assembly have borrowed a few tips from The Incredible Hulk in a new Just Juice campaign that shows a series characters drinking juice and then transforming into different, more colourful versions of themselves. But rather than turning into a massive green monsters with temper problems, the black-and-white, 2D characters simply change into happier, colorful 3D versions of themselves.
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Just Juice is celebrating 30 years of Kiwi summers by dishing out a range of “sweet classic prizes” to anyone who enters their barcode online. And it’s drumming up interest in the promotion with a gloriously incongruous TVC from Colenso BBDO that shows some overly enthusiastic old folk engaging in their favourite summer activities—and all in horrible slow motion.