Browsing: Julian Smith

Opinion
Brand Black Caps: how do you measure success?
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The recent storyline couldn’t be better for the Black Caps. A dream run at the World Cup including winning in the last few balls against South Africa, record beating scores and packed grounds to experience the big occasions. So how has the Black Caps brand fared through this process? Julian Smith has a look.

Movings/shakings
Movings/Shakings: 24 January
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The new Mother of the Nation returns to primetime, Yellow adds a digi-double, DraftFCB in full production, Air New Zealand’s new people person, Homestyle finds an editor, Allied Press shakes hands with a rival, and Anthony Reardon heads online.

News
Cool brand, frozen continent: BRR puts its design work on ice
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New Zealand has a special connection to Antarctica, due to a combination of our close proximity, the past efforts of explorers like Edmund Hillary and our ongoing investment into scientific research on, protection of and stake in the icy continent. And, in an effort to draw attention to some of the altruistic, world-leading work the New Zealand Antarctic Research Institute is doing to unlock the secrets of Antarctica and the Southern Ocean, the appropriately named BRR was enlisted to create a new identity.

News
It’s business time—and it’s increasingly done online
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The MYOB Business Monitor Internet survey of more than 1000 local businesses of various sizes across New Zealand examines the wide-ranging ways businesses now use the internet. And, according to latest results, the biggest e-transformation the digital world has led to is in where Kiwi businesses now choose to advertise.