Foodstuffs obviously isn’t conducting too many drug tests on the staff in its marketing team, because after New World and Colenso BBDO went full gonzo for their two latest brand ads, it’s launched another mad spot promoting its sponsorship of netball that shows it would do ‘almost’ anything to show their love of the sport.
Browsing: Jules Lloyd
Foodstuffs and Colenso BBDO veered away from traditional supermarket advertising when they started promoting New World staff as products and parodying infomercials in last year’s Fresh Every Day campaign. And while it’s still looking for laffs in the latest instalment, it’s dialled up the surreality with talking yams and houses filled with bread.
The ‘Every Day a New World’ brand campaign earned plenty of fans when it was launched last year (even some from Australia). And New World and Colenso BBDO have followed that up with a series of four ads that aim to, as Foodstuffs’ group brand director Jules Lloyd says, “showcase the craft, expertise and quality of food across our fresh departments, highlight our key points of difference and shift some customer perceptions”.
.99’s had a very tough few months. It lost Air New Zealand and Vodafone to DraftFCB and, as far as we’re aware, it’s not on the pitch list for the brand work for Westpac, although whether it retains the retail business seems dependent on which creative agency the bank goes with. So a few alarm bells went off when we heard Colenso and Special Group were doing work for one of its remaining big clients New World.
In this exciting installment of who goes where; Carly Flynn hits her Target, a Barrell role for Samsung, Plankton floats across the Tasman, Carat dangled to Sewpershad, a US import for MediaCom, Simpson’s lovin’ it at Macca’s, JML Communications expands its girth, Adshel adds Atkinson, Touchpoint’s independent new chair, and Urlich is ‘worth it’ for L’Oréal NZ.
More stunning moves than Kasparov versus Deep Blue.
First it was naked staff. Then it was naked old ladies. Then it was blow up dolls. And the latest campaign from Air New Zealand to promote its new 777-300 planes, which take flight later this year, is also a bit raunchy, featuring as it does a budding travel author/furry lothario called Rico who has an entertainingly poor grasp of English and a talent for unintentional innuendo.
BNZ’s GlobalPlus has, up until very recently, been the only credit card where users were able to earn Air New Zealand Air Points through their everyday purchases. But the airline decided to expand its credit card offerings in November, which means New Zealand Airpoints Members can now earn Airpoints Dollars with a few new banking providers. And what better way to show off this exciting evolution than with a sexy, slightly ridiculous romp around Auckland with a blow-up doll.