Everyone seems to be taking the American approach and neither confirming or denying who has nabbed the Lion Red and Waikato Draught business, but after talking to psychics, futurists and a few other humans, it seems fairly safe to assume that Lion’s unloved children have found new parents in the form of DDB and Josh&Jamie/Assignment.
Twelve days, three countries, several stomach bugs, one sand-burned foot, sweaty pits and an encounter with Indian riot police aren’t events you’d usually associate with a TVC about New Zealand’s dairy industry. But the new spot for Dairy NZ, which chronicles the epic journey of an agrarian Kiwi warrior riding his trusty steed around the world, included all these things. And plenty more by the sounds of it.
I often write about new campaigns. But I don’t often write about new campaigns that are directly connected to me. So let me get out my literary quick unpick and unweave the tapestry of advertising life as I tell you a tale that involves a series of moderately interesting things and events including, but not limited to, printed words, photography, nuptials, skybeasts, gifts, awesome art and a giant billboard.
After their combined bacon and dairy victories earlier this year, the dream team of Naked Communications and Josh&Jamie has snaffled another one, SBS Bank.
Relatively new addition to the Kiwi media scene Naked Communications and new indie ad agency Josh&Jamie have won part of the DairyNZ business after joining forces for a competitive pitch. And Shine managed to snatch the RaboPlus account from Ogilvy.