Browsing: Josh Moore

Features
Stoppies 2017: Josh Moore crowned Human of the Year
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Countdown, TAB, Go Healthy and Goodman Fielder are just some of the clients Y&R has picked up under Josh Moore’s leadership over the last year—all while still developing bold creative work for the likes of Arnott’s and Heinz Wattie’s. Moore may not have been present at any of the awards events this year, but that doesn’t mean his agency wasn’t noticed. Here’s the Y&R boss on what’s driven the agency’s success.

News
Horse’s Mouth: Josh Moore, Y&R NZ
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Earlier this year, Josh Moore told NZ Marketing the Effies were among the most important advertising shows in the world. Now, Y&R NZ has nabbed itself a Grand Effie at the 2017 North American Effie Awards for ‘The McWhopper Proposal’. We revisit that interview to hear his thoughts on whether or not clients care about awards, and which of those awards actually matter.

News
Land Rover and Y&R’s story of love found, lost, restored and reunited dishes up a dose of the feels, gains international attention
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Car brands love stunts, as evidenced by this cracker from Ford in the US. And car brands also love restoring old models/pimping out new ones, as evidenced by Holden’s 60th campaign and the bespoke Toyota Hiluxes created for Willie Apiata and Matt Watson. But Land Rover New Zealand and Y&R NZ have combined the two in a clever campaign that has brought joy to the hearts of many—and presumably some jealously to the hearts of those who wish it had happened to them. And there’s a special connection, as one of the recipients, Will Radford, is my tin-arse brother in law.

Movings/shakings
Hale to the Y&R chief
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Y&R New Zealand got some good news today when it found out it had won a bronze lion at Cannes for the MetService’s Weather to Wake app. And it’s got some more good news to announce: the appointment of experienced advertising campaigner Abbe Hale as general manager.

News
Y&R’s digital kickstart
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A couple of weeks back, Y&R held one of its Digital Kickstart breakfasts featuring executive creative director Josh Moore, new executive digital producer Bruce Murray, InMobi’s Mark Copplestone and the chairman of global digital agency network VML and Y&R’s global chief digital officer Matt Anthony, who looked at where the world of digital is going and how New Zealand marketers can learn from the best digital strategy and creative work globally.

Movings/shakings
Movings/Shakings: 11 March
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ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.

Movings/shakings
Movings/Shakings: 31 January
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Admission grows like topsy, Fuse gets a Christmas present, Oddbird takes flight, Firebrand joins the Salt stable, Komli signs up The Economist, Josh Moore, Philip Andrew and Dave King get jury nods, Matt Palmer joins The Feds and Lance Kelleher re-signs with 8com.

Opinion
The Year in Review: James Hurman and Josh Moore
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With some quality work, a fresh management team, an amazing new office in the Cityworks Depot in central Auckland and an almost but not quite moment in the recent Genesis pitch, a few agencies might be looking over their shoulder at Y&R next year. James Hurman and Josh Moore go for a hoon on 2012.

News
Y&R files for Fairfax divorce
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A few months back, .99 was awarded the Sunday Star Times business after a competitive pitch that involved Simpatico and Y&R Auckland. But that decision doesn’t seem to have gone down too well with Y&R, which has decided to resign the Fairfax Network trade account it held.

News
Annnnnnd action: Y&R pushes play on new Quickflix campaign
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There’s been plenty of action at Y&R recently, with Jon Ramage departing and James Hurman cutting short his OE to join executive creative director Josh Moore at the top table alongside non-executive director Ross Goldsack. It also won the the ASX-listed Quickflix business for Australia and New Zealand in March and, with the help of Finch, it’s just launched a campaign starring two aspiring actors/film buffs discussing the merits of the streaming service between takes.

Movings/shakings
Prodigal planner returns from the Orient for senior Y&R role
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When Colenso BBDO’s head of planning James Hurman decided to expand his horizons and take a role as planning partner at Ogilvy Shangahi, he said he’d probably be back in the homeland eventually. But he’s returned much sooner than expected, with the bearded one cutting short his OE to take up the role of managing director at Y&R, where he will be working alongside one of his old cohorts Josh Moore.

Movings/shakings
Moore replaces Ramage as Y&R NZ’s top dog
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After a bit of a rough patch, the newly rebranded ‘global boutique’ Y&R NZ has been slowly getting back on the good foot, with some nice work for the likes of HRV, Shapes Roadies and ACC, and some big names being added to the staff roster, among them Josh Moore as executive creative director, Ross Goldsack returning as non-executive director and Scott Henderson manning the fort in Wellington. And now there’s another big change to announce, with the chief executive of seven years Jon Ramage stepping down and being replaced by Moore.

News
Y&R keeps the good news flowing as Henderson takes senior Welly role
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After a few years of quiet on the Y&R NZ front, it’s been pretty much all good news recently, with a host of new accounts locked in and some big creative hires to brag about. And it’s continued down that positive track by naming Saatchi & Saatchi Wellington’s associate creative director Scott Henderson as its creative director in Wellington.

News
Y&R’s creative stocks replenished as Moore returns to the homeland
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Y&R has been on the hunt for a replacement executive creative director since Vaughn Davis departed in September last year. And it’s managed to lure one of our boys back home, with Josh Moore, a Kiwi lad who has been working in Sydney for the past five years as executive creative director and partner in US Sydney, taking up the role.