Browsing: Joseph Silk
Digital innovations might be proliferating and making communication easier, but Chemistry Interaction’s Joseph Silk argues that how we use these new tools will determine how successful they are in marketing.
One fairly accurate definition of a brand is the sum of all conversations it has with its customers, from the advertising to the call centre and everything in between. And Chemistry, a new agency launched by Joseph Silk from Silk Communications, Andrew Mitchell from Magnet Customer Attraction and Mike Larmer, formerly head of marketing at Mercury Energy and before that managing director of Whybin\TBWA’s direct and digital arm Tequila, thinks there’s a gap in the landscape for an agency that understands the confluence of creativity and technology and can help clients take customer experience marketing to the next level.
Kordia has delivered television and radio to our homes for the last 60 years, enjoying relative anonymity. But the switch to digital later this year leaves the state-owned telco competing with the likes of Gen-i, Telecom, and Telstra for slices of the telecommunications pie. So, Kordia and Silk Communications have come up with some novel ways to gain the attention of the people who count. Literally. The chief information officers (CIOs), by appealing to their inner geek.