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Sky TV and Hello connect Kiwi fans with Joseph Parker in Cardiff
Sky TV and Hello have rallied the country to show support for hometown hero Joseph Parker ahead of his heavyweight title unification bout in Cardiff.
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BK and Colenso BBDO keep the self-reflexive, extortionate advertising flowing
Burger King has been getting a fair bit of love on Facebook for its Joseph Parker promos, which involve a couple of stereotypical marketing lackeys begrudgingly acquiescing to the boxer’s demands and aim to reward customers with special short-term deals if he wins. And Burger King and Colenso BBDO are continuing to have a laugh at their own expense with an ad that riffs on the fast food industry’s penchant for stretching the truth in its ads. PLUS: Parker’s latest spot ahead of his fight on Saturday.
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Burger King continues to kowtow to Parker’s demands
After Joseph Parker dominated the German champ last weekend and won in the second round, Burger King had to honour the pledge it made to its new mascot (under duress) and sell Whoppers for $2. And Parker’s thunder face has returned.
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Burger King puts its Whopper price on the line with Joseph Parker promo
In a prime example of how the world has gone fairly fucking insane, fast food companies and sugary drink providers have their finger lickin mitts all over high performance sport. McDonald’s is in bed with FIFA and the Olympics, KFC is into cricket and rugby (where’s the chicken cannon, Colonel?), Wendy’s is a long-time supporter of the Warriors, Coca-Cola is practically everywhere and now Burger King has shacked up with boxer Joseph Parker—and he’s already making some outrageous demands.