Browsing: John Oliver
Twitter is an amazingly fluid and responsive medium for brands. But understanding when it’s appropriate to join the conversation is the difference between a good brand and a great one, says Katie Byrne.
John Oliver has torn strips off everything from native advertising to Tony Abbott in his HBO show Last Week Tonight, and he’s been getting plenty of online love as a result of his entertaining opinions. And now New Zealand has come under his microscope, with a clip discussing the National Party’s run-in with Eminem over the track it used in its election ads and Steven Joyce’s description of its use as “pretty legal”.
There’s been a whole heap of discussion about the rise of native advertising recently. Some see it as the future of marketing; a way to insert relevant commercial messages into editorial content. Others see it as subterfuge; the advertising equivalent of mutton dressed as lamb. John Oliver appears to be firmly in the latter camp, so, as he says in typically comical fashion, if you can insert an ad into news, why can’t you insert news into a product?
Jesse Mulligan said he wanted to be the Jon Stewart of New Zealand before he started his role as host of Seven Sharp. ‘Tis a noble goal. But after watching this deeply concerning, very funny and downright brilliant three-part series on The Daily Show about the gun control debate and how Australia managed to achieve what the US gun lobby says is impossible, who’s going to be New Zealand’s John Oliver?