Back in the heady days of the early ’80s, invoice scams were thought to be one of the reasons for the creation of the Magazine Publisher’s Association—and the implementation of a more robust approach to measuring circulation of titles. But despite these measures, such scams are still occurring today, as evidenced by Operation Edit, a major joint enforcement agency operation led by the Serious Fraud Office that has led to six arrests.
Browsing: John McClintock
The Maggies judges have spoken and the covers they have deemed to be the country’s best will now fight it out for top honours in their respective categories, plus the coveted overall cover of the year award, as they go up for a public vote over the next five weeks at www.themaggies.co.nz.
The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP’s Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group’s Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland’s multi-page execution (EBOOK_LTQG_2011_LR) in Let’s Travel Golf edition (15 percent).
Steinlager’s impressive ‘We Believe’ campaign to celebrate 25 years sponsoring the All Blacks has so far managed to evade the legal clutches of the IRB/IMG gatekeepers, despite stepping on Heineken’s toes and stealing a big chunk of its RWC thunder. But it hasn’t managed to evade the legal clutches of the ASA, which has smacked Lion on the hand for a print ad that featured a picture of the white can with the line ’30 names we can believe in’. The ad featured in the papers the day after the All Blacks squad had been named and was deemed by a majority of the complaints board to contravene the restrictions around heroes of the young. But does this ruling show the letter of the law is being taken too far?
Bureaucrats have been suffering in their jocks for the past couple of days after the Government announced plans to cut $1 billion off the public services bill. And one of the suggestions is for the Advertising Standards Authority to be folded in with the Press Council, the Broadcasting Standards Authority and the Office of Film and Literature Classification.
There’s no denying the print sector has suffered at the hands of the digital revolution and recession double whammy. But as everyone goes gaga over new technology and predictions about the death of anything that isn’t the internet continue to spew forth, it’s easy to forget that good old-fashioned paper-based publications are still holding on and, in many cases, going great guns. Promoting the vitality of magazines as a medium was the basis of a huge ‘Power of Print’ campaign in the US. And now the Magazine Publishers Association and Y&R have just launched a localised version of this message with a new trade campaign called ‘Magazines Add. Add Magazines’.
…as the ASA announces its new chair; TBWA\ shuffles the management and says goodbye to its general manager; Affinity ID nails a hat-trick; Kate Alexander takes over from dad at Studio Alexander; Christina Force sells her stake in the “first dedicated photographers agency in New Zealand”; Envy Studios add two to the staff roster; and DNA welcomes a large man from Northampton.