Browsing: John Dee

Opinion
Recounting the commodities cost
By

I read with interest in the latest edition of NZ Marketing magazine about the issues around media being commoditised and how the four representatives of the CAANZ media committee propose addressing it. Strangely, these representatives are quick to put the blame on advertisers and procurement people but don’t acknowledge that media agencies have been responsible for the commoditising of media – not just overseas, but here in New Zealand.