As expected, there was a fair bit of discussion on StopPress after Localist’s decision to shift away from print and focus on mobile. And, with the help of Projector Media, 8com’s Paul Jones and Will Hall, it’s created an entertaining, innuendo-heavy ad featuring B&D, full bodied bears/beers and artistic bollocks to show that the app learns to love the same things you do and can also help you avoid things you don’t like, such as Huntly or drinking tea with mimes.
Browsing: John Coghill
Regional branding efforts and their associated tourism pushes often have a whiff of desperation about them. But there seems to have been a coming of age in New Zealand recently, with some solid and distinctly uncringeworthy new marketing initiatives from Wellington, Christchurch and, most recently, Dunedin, which has just launched its new brand with an outdoor and online campaign.