Browsing: John Baker

News
Green Cross Health launches Living Well, becomes a publisher—UPDATED
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Green Cross Health, which owns the Unichem and Life Pharmacy brands and has a range of other medical interests, has announced the launch of Living Well, an owned media channel that is being produced and published in partnership with Tangible Media. The first issue of the quarterly publication will be released in September 2014 and distributed by name to 100,000 households in the defined target market, which will be drawn from Green Cross Health’s loyalty programme. An additional 50,000 units will then also be distributed via the pharmacy conglomerate’s network (phase two of the project will also see digital and social elements introduced). PLUS: What are the legal rules that govern content marketing of products that make therapeutic claims? Updated with answers from Brook Milbank, the head of marketing at Green Cross Health.

News
The colour of content: Resene continues down that owned media road with redesigned Habitat site
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It’s no secret that brands are increasingly moving away from traditional forms of paid media in favour of other options like branded content, native advertising and owned media, with a recent PWC report in Australia showing 67 percent of marketers were shifting their spend from bought to owned channels and a quarter of marketers spent between 20 percent and 30 percent of their budget building their own media channels. But Resene has been ahead of the curve in this regard, with its twice-yearly magazine Habitat launching back in 2004. And it is continuing that evolution with the launch of a new responsive, content-rich website www.habitatbyresene.co.nz.

Opinion
The Year in Review: John Baker
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John Baker has helped bring a degree of collegiality and a sense of purpose to the Magazine Publishers Association in his role as chair and he’s riding the content marketing wave as a publisher at Tangible Media. Here’s his take on the year.

News
Gallery: 2013 Magazine Awards
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A good night was had by all—or at least most—at the rejuvenated Magazine Awards. Ben Hurley kept the crowd entertained, MPA chair John Baker was typically bullish about the future of the magazine industry, Dr Sarah Sandley was acknowledged for a stellar 20 year career, Bauer’s titles were a welcome addition to proceedings and no-one fell off the Q Theatre stage. Speech of the night went to Rochelle Gillespie from OH!Baby, who implored everyone to keep drinking, make a few more babies and buy their magazine. Plus: TVNZ Blacksand’s crafty, Origami-inspired intro vid.

Opinion
Craft beer: beware the pigs with lipstick
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There’s plenty of excitement about craft beer at the moment. And plenty of debate about what that term actually means. But, after a big few days for the sector in Wellingtion, John Baker asks if it is the big boys making ‘faux craft’ or the new players making average product that are likely to do more damage.

Opinion
Why SMI won’t fly
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When it comes to calculating media spend, the elephant in the room might just be a mammoth. And it’s the traditional media agencies that have the most to lose, says John Baker.

News
Foreign magazine man interviews local magazine men
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Monocle editor, Wallpaper founder, Financial Times columnist and overall media darling Tyler Brûlé was in the country recently to eat oysters at the Oyster Inn on Waiheke Island and speak to a few invited guests as part of Colenso BBDO’s Love This Speaker series. He also recorded a radio show about the state of the local magazine market with John Baker, chair of the MPA and publisher at Tangible Media, and Andy Pickering, editor of Pilot and the Herald’s Spy pages and freelance creative director. So click your thingee to hear what they had to say.

News
Dish has a bun in the oven
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From NZ Life & Leisure’s Insider’s Guides to NZ Rugby World’s First XV, magazine publishers are creating more one-shots and brand extensions than they perhaps needed to in the past. And following on from the success of the 2011 special issue Everyday Dish, which has sold “heaps”, according to Tangible publisher John Baker, the Dish team has sifted a few more ingredients and moulded it into Baking Dish.

News
Horton hears a hooray from the MPA
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The Magazine Publishers Association has set some fairly bold targets for the industry and hopes to increase its share of ad revenue by around $30 million over the next two years, going from around 10 percent of the total ad market to 11.5 percent. It’s certainly a big ask, but Nielsen’s more in-depth Consumer and Media Insights research, mostly positive readership and circulation results in the last batch of numbers, and now, the appointment of Katrina Horton to the newly created role of commercial director with the MPA, all seem to have given the industry some extra confidence that it can reach those goals.

News
All-powerful Sarahs dominate Magazine Awards as Good and Cuisine clean up
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It’s the night the magazine industry comes together to, as ACP head honcho Paul Dykzeul might say, indulge in a bit of gratuitous back patting. Or, as the MPA might say, reward the publications, publishers, editors, designers, sales folk and contributors who toil away on their various titles. And it was Good and Cuisine’s Sarah Nicholson that reigned supreme on the night, winning the top magazine and editor of the year prizes respectively.

News
Tangible puts itself in the hunt
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Continuing Tangible Media’s strategy of special issues and brand extensions seen with the likes of NZ Weddings Planner, Everyday Dish and NZ Rugby World’s First XV, next in line is the hunting market. 

News
Baker and Dykzeul take senior MPA roles, look to lead mag revenue renaissance
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The MPA has chosen its new board, with Tangible Media’s John Baker replacing Fairfax’s Lynley Belton as chair and ACP’s Paul Dykzeul replacing acting deputy chair Cathy Parker from Adrenalin. And the new heads have some big plans to breathe life into the sector—and, more specifically, promote the unique benefits of the medium to advertisers and eventually increase its share of the revenue pie.

News
Crouch, print, engage: Tangible launches two new brand extensions
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Yesterday’s ASA figures showed a $10 million decrease in ad revenue for the mag industry. And fairly tight times are forcing publishers to innovate, whether it be through branded content, new advertorial products, online initiatives or special issues like Tangible Media’s just-launched NZ Rugby World 1st XV and The New Zealand Weddings Planner. 

News
Latest mag and paper stats reflect changin’ times
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Nothing endures but change, and the latest newspaper and magazine stats from Nielsen and the Audit Bureau of Circulation are no exception, as the ABC changes both its methodology, and its frequency of audits. The ABC will now be sending out quarterly rolling averages, instead of the six months end-on-end averages it has been doing. The key benefits for marketers and agencies will be receiving more regular data, and the methodology of releasing rolling annual totals is aligned with readership.

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