Last year, Mastercard, McCann Sydney and Robber’s Dog walked away with the top prize at the Fair Go Ad Awards for their ‘Tight on Tour’ spot. And Tim, the over-excited All Blacks ‘super-fan’, has been brought back to celebrate the launch of its contactless payment technology PayPass.
There are some brilliant ads that bring joy to viewers and add to the pop-cultural landscape. And there are many more horrible ads that do the exact opposite. Either way, there’s no doubt humans have a love/hate relationship with advertising, as evidenced by the continuing popularity of Fair Go’s Ad Awards, which increased its audience from last year and crowned MasterCard’s All Blacks ‘Tight on Tour’ ad as the best and Lumino The Dentist’s ‘Love Your Smile’ ad as the worst.
The Radio Bureau’s August ORCA winners have been announced and DDB has taken its second gong of the year, with Joe Hawkins and Dave Brady, who were were finalists in the 2009 Grande ORCAs for the National Foundation for the Deaf ads, getting the nod for their self-referential Lion Nathan – Stella Artois Légère campaign.