Browsing: Jockey

News
More brands join the rolling marketing maul as RWC 2015 draws closer
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Often hardcore sports fans act if they are part of the team they are supporting. This definitely seems to be the case of football fans. When discussing how the team performed the word “we” is thrown around a lot. “We really stuck it to them this time”, “We sure came out on top in that last game”, “We caned those guys”. You get the picture. Rexona’s new ad attempts to channel this collective consciousness showing that while game day preparation for an All Black will differ significantly to that of a fan, many of their movements are similar, illustrating how ‘we’ (fans and players) move together. PLUS following on from our last round up, here’s the 411 on what a few other brands are up to around RWC 2015 including: Airbnb, Jockey, Vogel’s, Land Rover and Steinlager.

News
A brief history
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Ahhhh, y-fronts. The long-serving, long-suffering undergarment of choice of Homer Simpson, Walter White and probably millions of Kiwi men over the years. And Jockey is celebrating its invention of the famous style 80 years ago by taking us back to 1960.