The All Blacks and All Blacks Sevens players have given audiences a peek of what lies beneath their rugby jerseys in the latest Jockey campaign by Parlour. But rather than taking it off for the camera, they’re putting it on.
The All Blacks have again stripped down for Jockey, but this time they’ve invited a flabbier friend along for the fun. PLUS: Gatorade signs on as the new “hydration partner” for the team.
The Alternative Commentary Collective aka the ACC who made a name for themselves after commentating on the ICC Cricket World Cup earlier this year have struck back, this time to report on the Rugby World Cup 2015 and have teamed up with Jockey as part of its ‘Lucky Jockeys’ campaign to find an eighth member of the collective to join the current crew in London.
Often hardcore sports fans act if they are part of the team they are supporting. This definitely seems to be the case of football fans. When discussing how the team performed the word “we” is thrown around a lot. “We really stuck it to them this time”, “We sure came out on top in that last game”, “We caned those guys”. You get the picture. Rexona’s new ad attempts to channel this collective consciousness showing that while game day preparation for an All Black will differ significantly to that of a fan, many of their movements are similar, illustrating how ‘we’ (fans and players) move together. PLUS following on from our last round up, here’s the 411 on what a few other brands are up to around RWC 2015 including: Airbnb, Jockey, Vogel’s, Land Rover and Steinlager.
Sponsorship spending is on the rise as brands look to insert themselves into the relationships fans have with their favourite teams, causes and television programmes. But successful sponsorship takes more effort than putting logos on hoardings. These days, that place needs to be earned, says Lynda Brendish.
Jockey is continuing its long tradition of stripping the All Blacks down to their tighty whiteys with its latest winter All Colour campaign. But this year it’s all about the bright colours.
You can’t underestimate the power of the All Blacks when it comes to sponsorships. And it’s even better if you can get them half naked, as Jockey did recently as part of a successful activation for New Zealand Fashion Week.