27 years ago, Telecom was given its name. Today it’s officially giving itself a new one. As one of the country’s biggest ever rebrands rolls off the production line, we talk internal enthusiasm, teaser campaigns, customer sentiment, competitive responses and man-hole covers with Spark’s general manager of home, mobile and business Jason Paris and Spark Digital’s general manager services and solutions Jo Allison.
Browsing: Jo Allison
From ‘walking back slowly’ to ‘winning in the new world’: Jason Paris and Jo Allison on the Spark strategy