Jim Wilson isn’t your regular business entrepreneur. After a trailblazing youth hanging with bands and poets, supporting the arts through pasting up posters, and spending a decent amount of time lobbying councils for poster space, he never imagined his love for it would turn into the empire it is today. Now, the business is responsible for putting up street-level posters from Whangarei all the way down to Invercargill.
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QR codes have long been talked about as a bridge between the digital and the physical. But the oft-used “let’s chuck a QR Code at the bottom of the ad and hope for the best” approach is rarely successful. So Phantom Billstickers has launched a new and hopefully more enticing approach to the technology that it’s calling the talking poster.