Features
Where there’s smoke, there’s a buyer: marijuana’s going mainstream overseas, so what would legal weed mean for NZ marketers?
Guess what’s projected to be the fastest-growing business in the US? Apps? The ‘sharing’ economy? The internet of things? Big data? It’s actually … (imagine you hadn’t read the headline or seen the accompanying images) marijuana. So how far away is it in New Zealand? And what opportunities might there be for savvy entrepreneurs and marketers? Henry Oliver gets the rub of the green.