Meridian Energy has launched its latest campaign via Barnes, Catmur & Friends Dentsu fueling Kiwis to take on Norway in the uptake of electric vehicles.
Browsing: Jeremy Wells
Perhaps better known for their shock jock antics, infamous radio duo Matt Heath and Jeremy Wells are embracing the entrepreneurial spirit with their latest business venture.
Jeremy Wells is prolific in the media. One minute he might be fooling around with the Alternative Commentary Collective, next minute he’ll be imitating Mike Hosking on Hauraki, then he might pop up on-screen in a Meridian ad. Here’s what media the deadpan disc-jockey consumes in his own time.
The annual radio ratings are out, and naturally competitors NZME and MediaWorks are flagrantly (and funnily) gloating about their achievements, using their most popular radio and media personalities to spread the news.
Meridian Energy has released a new campaign via Barnes, Catmur and Friends with its poster boy Jeremy Wells (clothed this time) about its use of renewable energy and how we can ‘Save the world right from our sofas’. Wells also stars alongside Freddy the goat, who makes a brief albeit important appearance.
The Alternative Commentary Collective aka the ACC who made a name for themselves after commentating on the ICC Cricket World Cup earlier this year have struck back, this time to report on the Rugby World Cup 2015 and have teamed up with Jockey as part of its ‘Lucky Jockeys’ campaign to find an eighth member of the collective to join the current crew in London.
Nude ironing isn’t generally recommended, unless you’re trying to win an Xtreme Ironing competition. But Meridian, its new agency Barnes Catmur and spokesman Jeremy Wells have decided to embrace it.
Late last year, Meridian shifted its advertising account to Barnes Catmur after a four-ish year relationship with Assignment. And the new couple have released their first ad to promote its moving house offer—with Jeremy Wells reprising his role as the entertaining spokeshuman and becoming a very literal embodiment of the brand.
Radio Hauraki has fully embraced its 13th most-listened to breakfast show tag in recent months, with Jeremy Wells’ brilliant ‘Like Mike’ section being born out of a desire to replicate Mike Hosking’s morning success and a new online video series showing the team heeding memos from on high and doing a few things guaranteed to move them up the rankings, such as using t-shirt cannons and adding some sexual tension to the mix. And, as per usual, they’ve done it in slightly unusual, self-deprecating and moderately NSFW fashion.
The Late Night Big Breakfast, a pisstake of morning chat shows that started off on Moon TV, is set in a furniture shop and stars Leigh Hart, Jeremy Wells and Jason Hoyte, is two episodes in and it’s a study in ridiculous, awkward and often-physical humour. Some, like the Herald’s Greg Dixon, haven’t seen the funny side of the interrupting hosts, the confused guests, or the surreal segments. But others seem to like it. And while parodies of advertorials are low-hanging fruit from a comedy perspective, this industry can no doubt see the funny side of Hoyte’s beskivvied perfomances in Health Corner.
Radio Hauraki’s newish breakfast team has been getting plenty of love recently, largely as a result of the brilliant Like Mike segment, in which Jeremy Wells channels his inner Mike Hosking in an effort to improve its position as the 13th most-listened to breakfast show in the country. And the station is continuing that quest and aiming to improve its standing in the eyes of those who respect sleep deprivation and alcohol-based fun with a 24 hour stunt called #nosleeptilbreakfast, which saw the hosts take a trip to Waiheke, visit salubrious tourist haunts like Showgirls and SkyCity, hug Leigh Hart’s dog, stay awake and booze all night and then bravely/foolishly do their morning radio show.
Mike Hosking is one of the country’s most popular broadcasters, and he’s renowned for his strongly voiced opinions on Newstalk ZB and Seven Sharp, where many believe his introduction as host along with Toni Street has been the catalyst for improving ratings this year. But not everyone agrees with his sometimes controversial views, with one Facebook commenter saying he’s a “bitter middle aged men with too much money and power”. So Jeremy Wells, breakfast co-host of Newstalk ZB’s sister station Radio Hauraki, has riffed on Hosking’s love of ranting with a series of brilliant impressions.
Shine’s Julian Andrews goes free range, APN announces its new Herald line-up, DDB welcomes back a prodigal duo, Admission admits many, TradeMe seeks out Vivaki, DraftFCB activates a rising star, Komli launches its mobile ad network, Ngage gets its FIX and Steve Price spruiks Panasonic’s smart TVs.
With a price war seemingly being waged between some of the power providers at present, Meridian Energy and Assignment Group have chosen a good time to release a very good ad. And, with the help of returning frontman Jeremy Wells, they’re sexing up wind.