Known for bucking against the trend of plain-as-Jane packaging for grocery house brands, Foodstuffs’ latest investment into the design of its Pams flour range is proving to be a winner, with Auckland-based agency Brother picking up a gold award at the 2014 Pentawards, a global competition which recognises the best of packaging design.
Browsing: Jenny McMillan
Dow Design is on a mission to prove the commercial value of good design. And with a win in the TVNZ-NZ Marketing Awards for Fonterra, a finalist in the new Best Effect Award for Hellers, a number of big redesigns for big FMCG brands, it seems to be doing a good job of it. Founder Annie Dow and business development director Jenny McMillan speak their piece.