Twenty-four hours isn’t long when you’re tasked with helping to provide water for arid African villages. But that’s all the time Pip Perkins and Jennie Ko were given at the Cannes International Festival of Creativity earlier this week in the Young Lions Press ad competition.
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An entry that seamlessly blends two curious elements together—Amish culture and Calvin Klein undies—has won the 2011 Fairfax Media Young Print Lions competition, beating out 26 other entries. Called ‘Reach the Unreachable’ the print ad is the clever work of young’uns Pip Perkins and Jennie Ko from DDB Group NZ.