Browsing: Jason Shoebridge

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Study shows Kiwis resent brands invading their social media
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Businesses are wasting time and money trying to reach people online without realising many resent brands invading their social space. This is according to findings from TNS’s Digital Life study, the most comprehensive view of online consumer behaviour available today, surveying more than 72,000 consumers in 60 countries, including over a thousand New Zealanders.