articles tagged 'Jason Paris'

Rise of the machines: Spark's Kate Thomas on shifting spend, expanding social and developing ideas

  • Rise of the machines
  • May 7, 2015
  • StopPress Team
Rise of the machines: Spark's Kate Thomas on shifting spend, expanding social and developing ideas

Ever since Spark unveiled its new brand, it has worked hard to redefine itself as an innovative and nimble organisation capable of appealing to Kiwis across all demographics. And given that many within its target market are shifting their media consumption to the digital space, this has seen Spark follow the audience by releasing some major digital plays over the last year. And Kate Thomas, a senior communications manager at the telco, says this is only the start of the journey.

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Saatchi & Saatchi responds to decreasing client spend and changing market with restructure—UPDATED

  • Advertising
  • February 5, 2015
  • Ben Fahy
Saatchi & Saatchi responds to decreasing client spend and changing market with restructure—UPDATED

Over the past five years, chief executive Nicky Bell, the recently departed Antonio Navas, head of planning Murray Streets and many others have helped Saatchi & Saatchi regain some of its former glory after what they all admit was a fairly rough patch. It's won some big accounts, it's put a few big awards on the mantelpiece and it's lured a few big names across its newly renovated offices on The Strand. But due to a reduction in client spend—particularly from Spark—and an evolution in the kind of work the agency is being asked to do, it has had to restructure the business.

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Movings/Shakings: 27 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 27, 2015
  • StopPress Team
Movings/Shakings: 27 January

Industry happenings at Spark, NZME, Dentsu Aegis, MediaWorks, Icebreaker, Pure SEO and Vega.

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Movings/Shakings: 16 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 16, 2015
  • StopPress Team
Movings/Shakings: 16 January

Changes at NZME, Bauer, TVNZ, Omnicom Media Group, bFM and The Breeze.

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What's Next? Jason Paris

  • What's next?
  • December 24, 2014
  • StopPress Team
What's Next? Jason Paris
Photo: Paul Statham

We asked some stalwarts a simple question. Here's what Jason Paris, general manager of home, mobile and business at Spark, had to say.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Wrist-based storytelling: Spark and Spotify give festivalgoers a digital snapshot of their experience

  • Wearable Technology
  • November 14, 2014
  • Callum Sweeney
Wrist-based storytelling: Spark and Spotify give festivalgoers a digital snapshot of their experience

For the first time in New Zealand, Spark and Spotify have teamed up to bring together #MyFestivalStory, which will provide those going to Rhythm & Vines or Rhythm & Alps with a personalised digital snapshot of their experience through RFID technology.

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Spark partners with Facebook and Twitter, gives customers a gig of social media data

  • Didge
  • October 22, 2014
  • StopPress Team
Spark partners with Facebook and Twitter, gives customers a gig of social media data

Spark is on a mission to win over the Kiwi masses by offering deals that match the changing habits of its audiences. This started with the telco giving its subscribers access to Spotify Premium, and it is now being continued with a new offer, dubbed Socialiser, that gives social media consumers one gig of free data per month to use via the Twitter and Facebook apps.

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Spark encourages Kiwis to 'never stop starting' in first campaign

  • Advertising
  • August 10, 2014
  • StopPress Team
Spark encourages Kiwis to 'never stop starting' in first campaign

Following its identity change on Friday, Spark released its first ad campaign over the weekend. Dubbed 'never stop starting' and created by Saatchi & Saatchi NZ, the campaign's first 60-second TVC brings the imagery used in the teaser posters to life by featuring a protagonist walking toward and talking to the camera. As the ad progresses, the actor takes on a variety of different characters and speaks about the importance of starting anew.

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From 'walking back slowly' to 'winning in the new world': Jason Paris and Jo Allison on the Spark strategy

  • Marketing
  • August 8, 2014
  • Ben Fahy
From 'walking back slowly' to 'winning in the new world': Jason Paris and Jo Allison on the Spark strategy

27 years ago, Telecom was given its name. Today it's officially giving itself a new one. As one of the country's biggest ever rebrands rolls off the production line, we talk internal enthusiasm, teaser campaigns, customer sentiment, competitive responses and man-hole covers with Spark's general manager of home, mobile and business Jason Paris and Spark Digital's general manager services and solutions Jo Allison.

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When telcos change their clothes: comparing Telecom and Vodafone's rebrands

  • Brand
  • August 7, 2014
  • Damien Venuto
When telcos change their clothes: comparing Telecom and Vodafone's rebrands

As Telecom poises to jettison its three-syllable moniker for the punchier Spark title, it's worth looking at Vodafone's 1998 rebrand that saw the company change its nationwide identity almost overnight, a move that is today considered by some as one of the best examples of rebranding in the nation's history.

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The case of the disappearing telco: Telecom readies itself for the big Spark switch

  • Advertising
  • August 4, 2014
  • StopPress Team
The case of the disappearing telco: Telecom readies itself for the big Spark switch

Telecom and Designworks unveiled Telecom's new spark logo in 2009, and the move to fully rebrand as Spark—and change the orientation of the business from home phones and dumb pipes to a technology company and business enabler—has been out in the open for a few months. But now it actually has to make the change, and it's taken the first, very symbolic step by removing the name from its HQ in Auckland.

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The firestarter: Jason Paris on the story of Spark

  • Marketing
  • July 1, 2014
  • Ben Fahy
The firestarter: Jason Paris on the story of Spark
Photo: Paul Statham

Telecom has announced that it will emerge as Spark on 8 August. But the powers that be say the new name is just one aspect of the company’s transformation into “a confident, forward-looking technology company”. In an edited version of an article originally published in the May/June edition of NZ Marketing, Ben Fahy looks at the thinking behind one of the country’s biggest-ever—and most controversial—rebrands and the important role chief operating officer Jason Paris played in the process.

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There's substance behind the Spark, says Telecom's Jason Paris

  • Marketing
  • February 21, 2014
  • Ben Fahy
There's substance behind the Spark, says Telecom's Jason Paris

Just as the intertubes lit up with opinions when Telecom launched its spark logo back in 2009, so the intertubes are again abuzz with today's news that Telecom was planning on changing its name change to Spark. Here's what chief operating officer Jason Paris had to say about it.

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More changes at Telecom as Nathan takes up senior Pumpkin Patch role

  • Movings/Shakings, brought to you by Marsden Inch
  • December 9, 2013
  • Ben Fahy
More changes at Telecom as Nathan takes up senior Pumpkin Patch role

Telecom has made some big changes this year—both internally and to its agency structure. And there's time for another big one before Christmas, with general manager of brand, communications and digital Kellie Nathan set to depart in February after taking on the job of general manager of marketing at Pumpkin Patch.

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Telecom keeps sharing the love as Clemenger Group fills the digital/studio void —UPDATED

  • Advertising
  • May 30, 2013
  • Ben Fahy
Telecom keeps sharing the love as Clemenger Group fills the digital/studio void —UPDATED

There have been some massive changes inside Telecom recently, with chief executive Simon Moutter announcing a restructure that plans to axe between 930 to 1280 jobs by the middle of this year a few months back. And as a direct result of the decision to reduce the headcount, it has outsourced a few previously internal functions and appointed Clemenger Group-owned Touch/Cast.

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