Architectural design firm Jasmax is celebrating its 50th anniversary this year, and, in keeping with the marketing zeitgeist, it asked punters to join in the fun by creating a short video showing “how architecture impacts and facilitates our everyday lives” (and at least one Jasmax project). And Jason Dobbs and his skateboarding son Cato took the $5,000 prize with a clip called A2B.
Design, said Apple founder Steve Jobs, is not just what it looks like and feels like. Design is how it works. Or, put in a commercial context, whether it helps a company make money. And the Best Design Awards’ ‘Best effect’ category, whose finalists were announced this week, celebrates design that has produced a measurable effect on the success of an organisation or product, whether it be productivity, staff engagement, sales growth, bottom line or customer experience.
Jasmax had about 10 target audiences to cater for with its website overhaul, handled by creative partner BKA. The companies replaced the previous Flash-based site with a magazine style to make information more accessible and flexible.