It’s hard to promote crap places, which means town branding campaigns often end up smacking of desperation (‘Milton: A Town of Opportunities’, for example). But you would think promoting a city that Monocle magazine recently ranked the world’s 16th most livable would be a much easier task. Sadly, due in part to the fragmented bureaucracy of the past, Auckland’s promotional efforts have been rather disjointed in recent years, especially when compared to the impressive destination marketing work done by the Wellingtonians and New Zealand as a whole. Now, however, after the birth of the Super City and the lure of all those domestic and foreign visitors expected to hit the Auckland streets during the Rugby World Cup, things have been turned up a notch or two.
Browsing: Jane Stewart
When big meets little: Auckland ups its promotional game with new marketing push